Greenpeace is proving itself to be a powerful campaigner against major corporate interests it considers are acting unethically or unsustainably. And now the eco-warriors are celebrating a victory over Arctic drilling.
In February, it celebrated the decision by Asia Pulp & Paper to end the use of Indonesian rainforest fibres across its entire product range. Greenpeace International’s well-organised, social network-driven campaign is the template for other NGOs seeking to pressurise major brands on social or environmental issues.
Here, Greenpeace celebrates three oil majors’ withdrawal from drilling in the Arctic – which it calls the “last pristine wilderness on earth” – and the continued ‘pause’ of activities there by Shell.