Greenpeace celebrates Arctic drilling withdrawals

Greenpeace is proving itself to be a powerful campaigner against major corporate interests it considers are acting unethically or unsustainably. And now the eco-warriors are celebrating a victory over Arctic drilling.

In February, it celebrated the decision by Asia Pulp & Paper to end the use of Indonesian rainforest fibres across its entire product range. Greenpeace International’s well-organised, social network-driven campaign is the template for other NGOs seeking to pressurise major brands on social or environmental issues.

Here, Greenpeace celebrates three oil majors’ withdrawal from drilling in the Arctic – which it calls the “last pristine wilderness on earth” – and the continued ‘pause’ of activities there by Shell.

When is inevitable not inevitable? | Greenpeace UK.



Peter a journalist with 30 years experience of freelance writing, UK national newspaper and magazine production roles, and business development. In 2007, he developed and launched a mainstream-style green consumer magazine in the UK, called GreenerLiving, as a means of promoting sustainable change ‘within the system’. GreenerLiving closed during the post-crash recession, but Peter went on to become managing editor of the international ethical business title, Ethical Performance. However, Peter felt that the CSR sector has not succeeded in changing corporate priorities anywhere near fast enough, and so I decided to leave the treadmill of corporate employment and debt accumulation to focus on my own projects. Now poorer but a billion million times happier, he writes on political, economic and social issues – usually seriously, but sometimes as satire. He's currently writing Psychopath Economics, a book about the logic of social and economic power, belief systems, and the rise and fall of societies. Peter is convinced that ordinary people must educate themselves and exercise their economic leverage if we are to avoid social and environmental destruction.

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